Dallas Mavericks star Luka Doncic and NBA legend Michael Jordan have released a new advertisement for the latest Jordan Luka 3 colorway.
The ad, shared on Instagram, has been met with excitement from fans eager for the new release. Doncic’s third signature shoe officially hit the market on July 6, with early access for the “Photo Finish” edition on July 11.
NBA enthusiasts have praised both the design of the shoe and the creativity of the advertisement. Doncic, who has rapidly become a global basketball icon at 25, continues to solidify his legacy with the Jordan brand. His latest season saw him average impressive stats—33.9 points, 9.2 rebounds, and 9.8 assists per game—culminating in an NBA Finals appearance.
Further colorways for the Jordan Luka 3 are anticipated, with “Blurred Vision” launching on July 30 and “Motorsport” set for September 3. As Doncic enters the prime of his career, the Mavericks, bolstered by the addition of Klay Thompson and the synergy with Kyrie Irving, are poised to make another strong run in the upcoming NBA season. Doncic’s remarkable performance has kept Dallas’ championship hopes alive, ensuring the team’s competitive window remains wide open.
Doncic finished third in MVP voting last season, reinforcing his status as one of the top players in the league. Alongside stars like Jayson Tatum and Bam Adebayo, Doncic is a key figure in the Jordan Brand lineup, continuing to elevate his profile and influence in the basketball world.
