Former Everton CEO Keith Wyness has suggested that revenue from the club’s new stadium will help them avoid further problems with Profit and Sustainability Rules (PSR) and potential points deductions.
Speaking on Football Insider’s Inside Track podcast, Wyness, who held the CEO role at Everton from 2004 to 2009 and now advises elite football clubs, estimated the stadium would generate an additional £60-70 million annually, ensuring financial stability as long as “spending doesn’t go wild.”
Everton’s move to the Bramley-Moore Dock stadium, which will accommodate 52,888 fans, is set for the 2025-26 season. The club is actively negotiating naming rights and has already partnered with Aramark for food and beverage services.
Wyness emphasized that these new revenue streams would solidify Everton’s financial position and keep them among the Premier League’s top ten revenue-generating clubs.
“Including naming rights, I expect Everton to get somewhere between £60-70 million in extra revenue every year when the stadium opens,” Wyness explained. “That is really important. It keeps Everton in the top ten for revenue, and that was the goal.”
Wyness added: “The naming rights will be a big part of that. The stadium is going to look great lit up at night on the River Mersey. It’s got everything to be a great naming rights project, and it’ll stay in the press for a long time. Whoever gets that deal done will get their money’s worth. That revenue goes against PSR, so Everton should be clear of any issues for some time provided the spending doesn’t go wild.”
Everton recently faced two breaches of PSR regulations, resulting in an eight-point deduction following an appeal.
However, Wyness remains optimistic that the financial boost from the new stadium will prevent similar challenges moving forward.
